Lidco is a brand widely recognised throughout Australia in the residential and commercial windows and doors market by architects, designers and builders. We invest in a select range of marketing activities designed to continue to grow our brand awareness and create sales leads for our fabricator network.
Our wide range of marketing activities include:
- Lidco website
- Internet directories
- National advertising
- Local co-operative advertising
- Framed - Lidco quarterly newsletter
- Specification guides for architects and designers
- Product sheets
- Product brochures
- Product Selector Guide
- Fabricator signage
- Trade shows
A new initiative we are participating in is an intelligent database driven specification writing system for the building industry - Autospec (www.autospec.com.au). The beauty of this system is that as products are selected, it writes a specification for those products tailored for a specific project.
Lidco also provides assistance to fabricators in preparing strategic business plans and manufacturing layouts. We have devised a website template that helps our fabricating partners to quickly and cost effectively establish a customised website that will build consumer confidence.
Our marketing focus is to build brand awareness and create sales leads for our fabricators across Australia.